Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Year: 2012

Statistics on Supporting Social Change

Http://LeonardSipes.Com I recently offered an article titled  Social Media and Nonprofits Drive Social Change “If” Effective at https://www.leonardsipes.com/social-media-and-nonprofits-drive-social-change-if-effective/ . The 2012 Social Change Impact Report about the current state of social change around the world was commissioned by Walden University and conducted…

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Multi-channel marketing and social media

Http://LeonardSipes.Com When I worked on the McGruff-Take a Bite Out of Crime national media campaign as a criminological technical adviser, Saatchi & Saatchi (the pro-bono advertising company-world’s largest) brought me into the world of advertising and marketing. The deal was that they would teach me how to…

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Social Media and Nonprofits Drive Social Change “If” Effective

  Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article: Nonprofits have a wonderful opportunity to involve people…

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Target Smart Phone and Tablet News Consumers

Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article:  Concerned about reaching those involved in local issues?  …

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The Advantages of Government Social Media

Http://LeonardSipes.Com I was invited to Colorado by a federal agency as part of a group of experts in public relations and social media. Our goal was to revise a public relations manual for national training. The group leader asked me…

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Measuring Success of Your Social Media and Website Efforts

Http://leonardSipes.Com “Marketing Charts” is one of my favorite places for quick explanations of social media and website development issues. For the people I work with, a common question is measuring success. The “Marketing Charts” article below addresses the issue through…

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Are Web Contacts Worthless? More on the Quality Web

Http://LeonardSipes.Com There comes a time where you ask if any internet based contact is valid or worth the price of advertising. Page views increase “but” for many (i.e., newspapers, other media sites) requests don’t turn into profits because no one…

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Teens, Video and Social Media–The Future of the Internet

Http://LeonardSipes.Com As someone writing about public relations and social media, I try to bring fresh perspectives to my subjects. But recent articles and research from Pew Internet and an array of other sources on teens and the internet cover the…

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YouTube Video Length-Research States Shorter is Better

From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns…

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Frequent Blog Posts and Social Networks Means Success Per Study

  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…

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