Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Year: 2012

Microsoft learns the ultimate art of deception from Apple

Http://LeonardSipes.Com From the Columbia Journalism Review: “Yesterday, Microsoft got a bunch of tech journalists to go to Hollywood for what it promised would be a major announcement: The company was launching its own tablet PC. And what a launch it…

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TV Seen as Most Influential-Is the Internet Really That Powerful?

  Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I…

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Social journalism research helps explain how information is verified on Twitter | Poynter.

Social journalism research helps explain how information is verified on Twitter | Poynter. Continues articles on the difficulties of emergency media relations and social media verification. See “Emergency Media Relations” category on this site for additional articles.

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The Future of Video, Web TV and BlogWorld

 Http://LeonardSipes.Com The thousands attending June’s Blog World–New Media Expo left the Javits Convention Center in New York after three days of intense networking and strategy sessions. By-the-way, BlogWorld is shortening its name to New Media Expo, or NMX but by…

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Honesty and Public Relations

Http://LeonardSipes.Com After thirty-two years of speaking to the media and tens of thousands of interviews I’ve come to recognize that the most difficult part of the public affairs profession is communication honesty. It’s an observation and concern shared by many in our…

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Battling the Bullies–Using Audio for Internet Reputation Management

Http://LeonardSipes.Com Note: Good writers visualize their readers. I see a women/girl being the victim of internet bullies posting photos or salacious stories on Facebook and related social sites. This article is for her. There was an article in the New…

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Using Video or Audio to Explain and Sell Your Website

Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is…

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Reaching Critical Communities through News and Social Media

Http://LeonardSipes.Com Pew Study-Background: “A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three-quarters of Americans (72%) report following local news…

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Social Media and Stress in Communications

Http://LeonardSipes.Com I wrote “Stress and Public Relations” last week and received comments and questions via e-mail, LinkedIn and Twitter. Most debated the reasons for stress in communications but several suggested that social media was a contributing factor. The original article…

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Stress and Public Relations

Http://LeonardSipes.Com Tonya Garcia from PR Newser reports on findings from CareerCast regarding the most ten most stressful jobs. Selected findings: Public relations officers were second on the list. Photojournalists were fourth. Newscasters (television and radio news presenters) ranked as fifth….

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