Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Year: 2012

How to Cause Panic: Television, Social Media and Emergency Management

Http://LeonardSipes.Com CBS “Sunday Morning” (best news show on television) produced “Casting a Skeptical Eye” on April 1, 2012 stating, “No fooling – it’s April 1st, which means we should be extra skeptical about everything today. But correspondent Mo Rocca says…

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The Solution to Search Engine Tracking and Privacy

Problem: Search engines, apps and just about everyone else on the web wants to track everything you do. Solution: Search engines and others can ask for volunteers to offer their data on monthly installments. Article: The process of  search engines and apps tracking…

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Two Solutions for Journalism’s Most Pressing Digital Problems

Http://leonardSipes.Com “Truth is mighty and will prevail. There is nothing the matter with this, except that it ain’t so.” Mark Twain I apologize for the audacity of suggesting that I know how to fix the media’s digital problems.  I have…

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Newspapers suck at social. Why are you different?

Http://leonardSipes.Com I recently wrote Newspapers and the internet; the lessons we share. The first and second articles were based on The Story So Far, What We Know About the Business of Digital Journalism from the Columbia Journalism School which may be (and probably…

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Kudos to Google and YouTube! Financial Help for Nonprofits and Associations

Http://LeonardSipes.Com (PR and social media for government, associations and nonprofits) I wrote an article describing assistance from Google regarding assistance to nonprofits, see https://www.leonardsipes.com/kudos-to-google-help-for-nonprofits-and-associations/. Now, YouTube (owned by Google) is offering an array of incentives to encourage nonprofits to take advantage…

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Internet privacy–the debate that won’t go away

Http://LeonardSipes.Com (social media and PR for government, associations and nonprofits). See summary of Pew Internet research on privacy and related media coverage regarding new legislation below. Article: If you listen to Leo Laport’s TWIT network (http://twit.tv/) you will find the…

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Grammar Girl—The Secret Sauce of Successful Websites

Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly…

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Using Social Media to Predict Future Behavior

Http://LeonardSipes.Com It’s rather obvious that web and social sites are a journey into the soul of a person or organization. Website appearance and the quality of content makes a statement which scares the dickens out of all of us who…

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Suggestions from Google as to What Makes a Great Website

Http://LeonardSipes.Com; a PR and social media site for government, associations and nonprofits. It’s not often the Google Gods come down from on high and tell us what makes a great website; they just keep repeating their mantra that what’s good…

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Twenty-five percent dominate the internet. The Quality Web.

Http://LeonardSipes.Com (Note that I write about the internet and PR experiences of government, associations and nonprofits). Pew states that 65 percent of Americans are involved in social media but what do we mean by “involved?” The research below from Pew…

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