Don’t Tick Off Socially Conscious Consumers-New Research
4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social…
Could Albert Einstein create a successful blog? An open letter to Matt Cutts
Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch if they are not connected to an organization or…
Why Do We Oversell Social or Digital Media? Data on Trust and Influence
Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are…
Need Time to Create Content? Use WordPress.Com
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content;…
Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet
From my other website at Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association…
Social Media and Emergencies-A Solution for Out of Control Rumors
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming…
95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?
Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook page Research: From Search…
Emotional Content Wins-Or Does It?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…
Your Customer Service Sucks-Solve It With Social Media
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and…
Research on Mobile and What Works. Are You Ready?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why anyone would prefer mobile devices over a nice big screen and full keyboard for important tasks or content creation is beyond my comprehension. I gave my wife my iPad; it’s big, bulky and I would rather read and create…