Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: June 2013

Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…

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Your Customer Service Sucks-Solve It With Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and…

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Research on Mobile and What Works. Are You Ready?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why anyone would prefer mobile devices over a nice big screen and full keyboard for important tasks or content creation is beyond my comprehension. I gave my wife my iPad; it’s big, bulky and I would rather read and create…

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