Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: November 2016

Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…

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Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising…

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Media Relations in the Age of Trump

Subtitles: Some executives want to emulate president-elect Trump. They want to go to war with the media. President-elect Trump may have gone to war, and he may have done so brilliantly, but that experience has little to nothing to do…

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Federal Communicators, the Media and Donald Trump

Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years…

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Successful Media Relations: The Need For One Spokesperson-Taking A Hit

Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and…

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