Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: January 2017

The Art of the Interview-Do We Create Negative News?

Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and…

Share

The Art of the Interview-Talking to Reporters

Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than…

Share

Does The Media Like Your Organization?

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…

Share

Surviving Donald Trump-What It Means for Media and Public Relations

  Subtitles We all need to rededicate ourselves to understanding and embracing the views of others. We need to be the adults in the room. We in the profession must stay above the fray Author Leonard A. Sipes, Jr. Thirty-five…

Share

Getting Better Media Coverage-Talking Points For “Success With The Media”

  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author…

Share