Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: February 2017

The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day

Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when…

Share

Trump-Fake News-Public Relations-The Media And Trust Are All Intertwined

Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by…

Share

The Art of the Interview-Advocates-Politics-Simplicity-Honesty

Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your…

Share

How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)

Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey….

Share