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How Important is Social Media to Effective Communication?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator….

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Is There Anything New About Social Media? More Rehashed Garbage?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes “The same rehashed garbage!” Comment from Frank Angelone  on ProBlogger discussing blog content marketing strategies. Is there anything new to be said about social media? I read a post by an editor for a well-known social media publication…

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The Impact of Social Media Per Research

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes We know who is using social media: “The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012, according to results from a study by the Pew Research Center’s Internet…

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Business Owners Say LinkedIn Offers Them More Than Facebook, Twitter

  Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Most of us within the professional world have vast limits as to time; we need to place our digital materials where they will do the most good. For many of us, that means LinkedIn. There are…

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Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

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Mobile Technology and Charitable Giving

From my other website at Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Research from Pew on charitable giving suggests that people are ready and willing to use their socially connected tools to give to charities, especially during emergencies. As Americans become increasingly socially connected…

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We Don’t Understand Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Social Media Not Yet A Significant E-Commerce Traffic Driver (in Marketing Charts) states that “Only 2% of traffic to retailers during the holiday season came from social networks, per figures released by Adobe Systems. Analyzing billions of…

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Stories Make the Web a Quality Experience

From my other site at Http://MyLifeAudio.Com   Facebook Page at http://www.facebook.com/LeonardSipes Holly Finn from The Wall Street Journal writes about “Humanizing the Web” where she addresses deeper meanings from the online experience. The Internet is blazingly fast with people who run madly from…

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Easy Websites for Free Through WordPress

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I create simple websites for people and causes when time permits and I use WordPress. WordPress  is a blogging platform “but” you can easily use verbiage you create as a static front page and make a…

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Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to…

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