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Media Relations

Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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Who Makes Media Decisions In Your Agency?

Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential for problems. Is managing public affairs for any complex organization like “herding cats?”…

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Can Spokespeople and Reporters Save Quality Journalism?

Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved….

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Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media”

Lying to the Media. Your Organization Hates Reporters # 4-Why I wrote “Success With the Media” By Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Fourth in a series of articles on…

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Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”

Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking…

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Your Organization Hates Reporters#2-Why I Wrote “Success With the Media”

By Leonard A. Sipes, Jr. Retired national award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters#2-Why I wrote “Success With the Media” The Smoke Blowers-Second in a series of articles on organizations and the media….

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Your Organization Hates Reporters-Why I wrote “Success With the Media”

By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be…

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News Coverage Stinks-Why I Wrote “Success With the Media”

News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and electronic reports that served the public well. Through a combination…

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Success With The Media-New Book Takes a New Look at Media Relations

Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s…

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Podcasting Growth and Best Practices

By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast…

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