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Media Relations

Stress and Public Relations

Http://LeonardSipes.Com Tonya Garcia from PR Newser reports on findings from CareerCast regarding the most ten most stressful jobs. Selected findings: Public relations officers were second on the list. Photojournalists were fourth. Newscasters (television and radio news presenters) ranked as fifth….

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Why do we mistrust the media?

Http://LeonardSipes.Com I conversed with a reporter for well-known national news organization. The subject was media coverage of government (or at least my portion of it). The conversation was fun and honest but I asked if we within government were better…

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World View-Technology is Vital to Social Change

Http://LeonardSipes.Com Back in October I cited data from Walden University that said that eighty percent of Americans see digital technology as key to getting people involved in social change and 4 in 5 see digital technology as a “game-changer” for…

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Steve Jobs-Marketing Genius?

Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world.  But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer…

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They’re not going to say anything good about us—How to handle bad news

  Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure by Drew Kerr,” the article addresses New York Magazine’s investigation of Stewart’s company: “You…

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Can reporters make great PR people?

Today’s question–can you master skills you don’t have the day you start a job? Poynter (source below) asks whether or not former reporters successfully make the switch to the public relations industry. Most respondents to their survey agreed they do….

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Resources for Government Media Relations

Resources for Government Media Relations https://www.leonardsipes.com This list was created for a government and the media course at a state university with an emphasis on crime. It represents an array of material available via the internet and scholarly resources. It…

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Len’s Rules for Successful Government Media Relations

https://www.leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the…

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