Business, fundraising, technology and social media
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond…
Want contributions? Reach out to the socially connected tech community.
Http://LeonardSipes.Com This site is dedicated to government, associations and nonprofits and nothing stirs the soul of people in the latter two categories than fundraising; money moves public policy far more than ideology. The research below from Pew Internet is based…
Relevancy and Government Service
Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The lessons also apply to all aspects…
Social Media Vital to Social Change: Government Predicted to have Smaller Role
Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…
More on who gets involved in causes
Http://LeonardSipes.Com We stated earlier this week that older individuals and Baby Boomers were the most involved in causes (I consider them the gold standard of causes due to their income and political clout). Several of you asked for additional…
Who Supports Causes? Older People and Baby Boomers Lead
Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The…
Marketing Associations and Nonprofits–Looking into their Eyes
This article is from my other website (still in development) where I tell stories of people’s lives. See . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I…
Stumbling Through Social Media Planning for Government and Nonprofits
Http://LeonardSipes.Com I presented at a conference last year and I stated that social media planning for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances. I suggested…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Kudos to Google! Help for Nonprofits and Associations
LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…