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Public Relations

Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…

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Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising…

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Media Relations in the Age of Trump

Subtitles: Some executives want to emulate president-elect Trump. They want to go to war with the media. President-elect Trump may have gone to war, and he may have done so brilliantly, but that experience has little to nothing to do…

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Federal Communicators, the Media and Donald Trump

Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years…

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Successful Media Relations: The Need For One Spokesperson-Taking A Hit

Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and…

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Donald Trump, Your Organization and the Media

Editor’s Note It’s obvious that Donald Trump took on the media and won. I leave the contents of this post intact to remind me that I was wrong. Nevertheless, I believe that organizations cannot emulate the president-elect, see https://www.leonardsipes.com/media-relations-in-the-age-of-trump/. Best, Len….

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Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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How Much Does The Federal Government Spend on Advertising-Public Affairs?

Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national…

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The “Smoke Blowers” and Others Who Influence Media Decisions

Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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