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Public Relations

Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems…

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Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…

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The Washington Center is Seeking Speakers

Colleagues: Dario Sotomayor <Dario.Sotomayor@twc.edu> at the Washington Center for Internships and Academic Seminars is looking for speakers in Washington, D.C. I am speaking to a group from Central America in early May on social media. He is looking for additional presenters….

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What is Social Media?

Http://LeonardSipes.Com and It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented…

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Apple and Public Relations-The Chickens Have Come Home to Roost

Http://leonardSipes.Com and As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its edge. One went so far as to…

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Convincing Personal and Business Stories Need to be from the Heart

From my other site at Http://MyLifeAudio.Com Fast Company offers an interesting article titled, “Using Great Storytelling To Grow Your Business.” For me, the important paragraph is “The key to engage them is to use lots of “language of the senses,” or…

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Is There Anything New About Social Media? More Rehashed Garbage?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes “The same rehashed garbage!” Comment from Frank Angelone  on ProBlogger discussing blog content marketing strategies. Is there anything new to be said about social media? I read a post by an editor for a well-known social media publication…

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Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

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We Don’t Understand Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Social Media Not Yet A Significant E-Commerce Traffic Driver (in Marketing Charts) states that “Only 2% of traffic to retailers during the holiday season came from social networks, per figures released by Adobe Systems. Analyzing billions of…

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Telling a Great Story Gets Results

Http://LeonardSipes.Com Article from my other website at MyLifeAudio.Com ) I made a presentation recently at the Ronald Regan building in downtown Washington, D.C. during a conference focusing on customer service.  I and my co-presenter Tim had 30 minutes to summarize…

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