Reporters Blasted For Inappropriate Social Media
Observations Reporters are taking heat for inappropriate social media posts. This comes on the heels of harsh journalistic criticism of posts in police social media pages. “Journalists don’t deserve a get-out-of-bigotry-jail free card just because they’re journalists.” Cops are never…
Can Facebook Really Ban Criminal Activity?
Observations Facebook is banning violence, crime and criminal behaviors from its platform (see guidelines below). Social media is now a super-highway for mass murderers and their grievances. It’s also used for day-to-day criminal activity. Can offenders communicate criminal intentions without…
Creating Panic or Fake News With Video
Observations What the Russians did during the election via social media was child’s play. Video equals truth; people find excuses to believe it’s true. There are people who create fake stories for power and fun. It’s a nightmare for…
Success With The Media-New Book Takes a New Look at Media Relations
Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s…
Podcasting Growth and Best Practices
By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast…
Expert Witness for Media Relations and Social Media
Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net leonardsipes@gmail.com Leonard A. Sipes, Jr. is an award-winning media affairs and social media manager with 35 years of national…
Does social media drive traffic to websites?
From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are…
Could Albert Einstein create a successful blog? An open letter to Matt Cutts
Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch if they are not connected to an organization or…
Why Do We Oversell Social or Digital Media? Data on Trust and Influence
Http://LeonardSipes.Com To those favoring social and online media, the digital world is one big happy running of the bulls where everyone is moving in the same direction. Yet many data sources say otherwise thus indicating that some of us are…
Need Time to Create Content? Use WordPress.Com
Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content;…