Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

Why Do Social Media? The New Gold Rush.

  Http://LeonardSipes.Com You and your organization have discussed a social media presence. You and staff are aware that two-thirds of Americans are currently engaged in social media and you note that almost all young people report social media use.  For…

Share

Children on Facebook

  Http://LeonardSipes.Com This site is devoted to government, associations and nonprofits and some come to me with complaints about the number of young people they interact with.  They want older audiences; people of influence; people who support causes. Older audiences…

Share

Are engaged and loyal audiences realistic goals for social media?

Http://LeonardSipes.Com Well that sounds like a silly question. But it goes to the heart of what social media really is. It’s causing many to drop out of social media efforts. I read articles from the best and brightest in social…

Share

Why Facebook doesn’t send traffic to your website

Http://LeonardSipes.Com It’s really easy to go to your share button at the end of your website article and place your new creation on Facebook, Twitter, LinkedIn and other social media sites. You even take time to create customized Twitter and…

Share

Emergencies and Social Media: A Problem in Need of Solutions

Http://leonardSipes.Com I recently wrote https://www.leonardsipes.com/social-media-during-emergencies-are-you-ready-for-an-explosion-of-bad-information/ which addressed the potential for hundreds of thousands of social media posts during an emergency. This is not my first article on the subject and I have personally administered the public affairs response to scores…

Share

Summary of Research Regarding Teens Online—The Future of Social

Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on  the online world of teens comes from Pew and the experience, while cautionary as to bullying,  is not as bad as others have made it out…

Share

Blog World, the Future of Social Media and the Average Schmuck

Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries…

Share

Is social media really social?

Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership…

Share

Social Media Vital to Social Change: Government Predicted to have Smaller Role

  Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…

Share

More on who gets involved in causes

  Http://LeonardSipes.Com We stated earlier this week that older individuals and Baby Boomers were the most involved in causes (I consider them the gold standard of causes due to their income and political clout). Several of you asked for additional…

Share