Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

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Need Time to Create Content? Use WordPress.Com

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I belong to a group of webmasters and content creators via e-mail and they drive me nuts; 80 to 90 percent of their conversations are technical in nature. What we NEED are discussions about creating the best possible content;…

Fear Public Speaking? The Solution is Audio or Video Recordings on the Internet

From my other website at Many of us fear speaking in public. The solution is to create audio and video products that give you complete control. Audio or video tells your life story or the story of your business, association…

Social Media and Emergencies-A Solution for Out of Control Rumors

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming…

95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?

Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook  page Research: From Search…

Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…

Your Customer Service Sucks-Solve It With Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and…

Research on Mobile and What Works. Are You Ready?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why anyone would prefer mobile devices over a nice big screen and full keyboard for important tasks or content creation is beyond my comprehension. I gave my wife my iPad; it’s big, bulky and I would rather read and create…

Twenty-Fifth Wedding Anniversary

Http://LeonardSipes.Com and Twenty-seven years ago a young women made the winter trek from Chicago to Baltimore. She left everything behind to protect her child. There was no hesitation. She lived with her mother across the street.  I watched her from…

Can Social Media Achieve Your Goals?

Http://LeonardSipes.Com and Many of the articles I place on this site are reminders that social media still has a way to go as to being a communications platform that convinces people to take a specific action (buy-give-participate). Social media seems…

Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…