Student Use of Digital Media for News Exploding
Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…
Short blog posts rule the Internet.
Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications….
28% of all American adults use mobile or social location. Can government use these tools?
Http://LeonardSipes.Com Pew reports (see below) that 28 percent of Americans are using location-based services. Is there a way that Government, associations and nonprofits can take advantage of these services? Businesses seem to be the obvious beneficiaries. My wife and I…
Asking for Comments and Links for New Websites and Blogs
Http://LeonardSipes.Com A standard method of introducing yourself and your new website and blog is to contact others within your field and ask for comments and the possible exchange of links. There are endless debates and suggestions as to driving traffic…
Age Differences Rule the Internet. Half of all Americans use Social Media
Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…
Social Media During Emergencies–An Unrealistic Expiation?
Http://leonardSipes.Com I am a huge proponent of social media for government, nonprofits and associations. But the use of some aspects of social media during emergencies scares me. It’s not the concept; it’s the execution. As someone who has directed the…
Today’s Links: Social Media and Emergencies/Hurricanes, Facebook Pageviews, Hyper-local News
Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and…
Today’s Links: Website Creation, StumbleUpon and Referrals, Guide to Google Plus, Twitter’s New Social Network
The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders…
Today’s Links—Earthquake and Social Media-Facebook Privacy-Website Comments
#Earthquake Aftershocks Spread on Social Media CNNMoney Facebook Moves Privacy Settings To Individual Posts, Photos And Profiles; Adds Place Tags All Facebook Huge Generation Gap Evident in Attitudes About Website Comments Poynter Public Relations Society of America
Telling a Story is Key to Successful Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…



















