Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

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Marketing SEO Social Media

Is Social Media Dead?

LeonardSipes.Com Two reports (sources below) came out almost on the same day; one stating that nine in ten marketers use social media and one suggesting that less than one percent of website visits come from social media. What? If social…

Marketing Nonprofits/Associations Television video

Television and video prompts customer interaction

Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…

Internet and Public Policy Social Media

Is the Internet Killing the News Media?

LeonardSipes.Com Dear readers. As you are aware, I love the TWIT network at http://twit.tv . Two veterans of the network re-branded an existing show to focus exclusively on the world of social or digital media. What was “Net at Night”…

Marketing Television video

Distributing Video on the Internet via TubeMogul

LeonardSipes.Com Most people only think of YouTube when they’re creating and distributing videos on the Internet. YouTube is vital, but why stop there? Why not distribute to YouTube and lots of additional sites at the same time through TubeMogul? TubeMogul…

Emergency Media Relations Facebook Internet and Public Policy Social Media Twitter

Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011

LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…

Nonprofits/Associations Social Media

Kudos to Google! Help for Nonprofits and Associations

LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…

Internet and Public Policy

The Internet and Campaign 2010

Pew Internet & American Life Project Overview 54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while…

Mobile/Smart Phones/Tablets

Smart Phones and Government/Nonprofit Communications. New Report from Pew

LeonardSipes.Com Everyone who enters into the social media world goes through a series of steps that range from difficult to disconcerting. Creating a website accessible through mobile platforms is not one of them. While it’s important to have a strong…

Social Media Spam and Negative Comments

Spam and Comments on Social Media Sites. Why You Hate Them.

LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They…

Social Media

Having fun with government social media and YouTube

LeonardSipes.Com Now there’s a contradiction for you-having fun with government social media. In my 30 years of government public relations, fun doesn’t enter the conversation all that often. Granted, my work is for the criminal justice system, but I’ve partnered with public affairs…