Add Media to Your Press Releases for Maximum Impact
Http://LeonardSipes.Com and I have 15 years of experience creating audio and video for the internet and attaching them to press releases. The results are gratifying. I could never figure out the reluctance of PR people who didn’t emulate the practice. Now comes…
The Future of Video, Web TV and BlogWorld
Http://LeonardSipes.Com The thousands attending June’s Blog World–New Media Expo left the Javits Convention Center in New York after three days of intense networking and strategy sessions. By-the-way, BlogWorld is shortening its name to New Media Expo, or NMX but by…
Using Video or Audio to Explain and Sell Your Website
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is…
Grammar Girl—The Secret Sauce of Successful Websites
Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly…
Business, fundraising, technology and social media
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond…
“Sound is going to be bigger than video”
Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers global digital trends…
Interviewing People-Is it Easier to do Radio or Television?
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is…