Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

blogs

Creating Great Content for Websites through Audio, Video and Blogs

Http://LeonardSipes.Com and Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The material below is content for a PowerPoint on…

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Manipulating Blogs and the Internet

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The…

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Frequent Blog Posts and Social Networks Means Success Per Study

  Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…

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Blogs and Social Media Sites That Die

Http://LeonardSipes.Com Happy New Year! I talk to people who are ready to give up their sites after one year of effort.  I understand their concerns. My government sites pull almost 100,000 page views a month and sites I’ve assisted can…

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The Astounding Drop in Confidence in the Media and What it Means for Bloggers

          Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…

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One Hour a Day Blogging

              Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain….

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