Why do we mistrust the media?
Http://LeonardSipes.Com I conversed with a reporter for well-known national news organization. The subject was media coverage of government (or at least my portion of it). The conversation was fun and honest but I asked if we within government were better…
Telling a Story is Key to Successful Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…
They’re not going to say anything good about us—How to handle bad news
Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure by Drew Kerr,” the article addresses New York Magazine’s investigation of Stewart’s company: “You…