Stopping Negative News-Does the Media Like You?
Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard…
Going to War With the Media-Executive Mistrust of Reporters
Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…
Successful Media Relations: The Need For One Spokesperson-Taking A Hit
Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and…
Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly
Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…
The “Smoke Blowers” and Others Who Influence Media Decisions
Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…
Who Makes Media Decisions In Your Agency?
Subtitles Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? The larger the decision-making committee, the greater the potential for problems. Is managing public affairs for any complex organization like “herding cats?”…
Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”
Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking…
Your Organization Hates Reporters-Why I wrote “Success With the Media”
By Leonard A. Sipes, Jr. National award-winning spokesperson for state and national organizations. Graduate-Johns Hopkins University. Your Organization Hates Reporters-Why I wrote “Success With the Media” (First of a series of articles on organizations and the media) There must be…
Brand and Public Relations. Are You a Google?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…
Apple and Public Relations-The Chickens Have Come Home to Roost
Http://leonardSipes.Com and As I sit here I notice that my Apple stock keeps falling. As I listen to my tech podcasts I hear hosts lambast Apple as a company that has lost its edge. One went so far as to…