Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

How Important is Social Media to Effective Communication?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator….

Share

Is There Anything New About Social Media? More Rehashed Garbage?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes “The same rehashed garbage!” Comment from Frank Angelone  on ProBlogger discussing blog content marketing strategies. Is there anything new to be said about social media? I read a post by an editor for a well-known social media publication…

Share

The Impact of Social Media Per Research

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes We know who is using social media: “The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012, according to results from a study by the Pew Research Center’s Internet…

Share

Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

Share

We Don’t Understand Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Social Media Not Yet A Significant E-Commerce Traffic Driver (in Marketing Charts) states that “Only 2% of traffic to retailers during the holiday season came from social networks, per figures released by Adobe Systems. Analyzing billions of…

Share

Easy Websites for Free Through WordPress

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I create simple websites for people and causes when time permits and I use WordPress. WordPress  is a blogging platform “but” you can easily use verbiage you create as a static front page and make a…

Share

Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program.  It was his firm conviction that you need to have a specific audience and goals in mind to…

Share

How to Host and Create Audio and Video Interviews

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The focus of my last agency presentationwas…

Share

Government at the Speed of Light. Can Social Help or Hurt?

Http://LeonardSipes.Com and It’s taken me days to compose my thoughts as to the mass shooting-massacre at Newtown, CT.  As someone in the justice system it hits hard; nothing prepares you for this. Working with crime victims gives me a unique…

Share

Creating Great Content for Websites through Audio, Video and Blogs

Http://LeonardSipes.Com and Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The material below is content for a PowerPoint on…

Share