Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

Summary of Research Regarding Teens Online—The Future of Social

Http://LeonardSipes.Com Summary of Research Regarding Teens Online—The Future of Social The best research on  the online world of teens comes from Pew and the experience, while cautionary as to bullying,  is not as bad as others have made it out…

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Social Media During Emergencies. Are You Ready for an Explosion of Bad Information?

Http://LeonardSipes.Com “Connecting America: Building Resilience with Social Media” from the Center for National Policy in Washington, D.C.  is an interesting read about the post 9/11 world and the growth of social media. The focus is on emergency response to tragedies….

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Blog World, the Future of Social Media and the Average Schmuck

Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries…

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Is social media really social?

Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership…

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Restoring faith in government communication

Http://LeonardSipes.Com This site addresses public relations and social media for government, associations and nonprofits thus we explore a variety of digital technologies and PR issues to increase our presence and ability to serve. But nothing I’ve done in 20 years…

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Social Media Vital to Social Change: Government Predicted to have Smaller Role

  Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…

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Who Supports Causes? Older People and Baby Boomers Lead

Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The…

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Student Use of Digital Media for News Exploding

Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…

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Age Differences Rule the Internet. Half of all Americans use Social Media

Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…

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Social Media During Emergencies–An Unrealistic Expiation?

Http://leonardSipes.Com I am a huge proponent of social media for government, nonprofits and associations. But the use of some aspects of social media during emergencies scares me. It’s not the concept; it’s the execution. As someone who has directed the…

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