Add Media to Your Press Releases for Maximum Impact
Http://LeonardSipes.Com and I have 15 years of experience creating audio and video for the internet and attaching them to press releases. The results are gratifying. I could never figure out the reluctance of PR people who didn’t emulate the practice. Now comes…
Want to Tell Your Business or Personal Story? Then Use Video.
From my other website at Http://MyLifeAudio.Com . Http://LeonardSipes.Com Ask yourself, if ten billion 14 year olds can upload video to YouTube, why can’t you? There are endless reports about the ever-increasing presence of video in our daily digital lives. Another from Nielsen…
Teens, Video and Social Media–The Future of the Internet
Http://LeonardSipes.Com As someone writing about public relations and social media, I try to bring fresh perspectives to my subjects. But recent articles and research from Pew Internet and an array of other sources on teens and the internet cover the…
YouTube Video Length-Research States Shorter is Better
From Marketing Charts.Com (Source below) “While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study[download page] released in June 2012. And although YouTube campaigns…
The Future of Video, Web TV and BlogWorld
Http://LeonardSipes.Com The thousands attending June’s Blog World–New Media Expo left the Javits Convention Center in New York after three days of intense networking and strategy sessions. By-the-way, BlogWorld is shortening its name to New Media Expo, or NMX but by…
Using Video or Audio to Explain and Sell Your Website
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is…
How to Cause Panic: Television, Social Media and Emergency Management
Http://LeonardSipes.Com CBS “Sunday Morning” (best news show on television) produced “Casting a Skeptical Eye” on April 1, 2012 stating, “No fooling – it’s April 1st, which means we should be extra skeptical about everything today. But correspondent Mo Rocca says…
Business, fundraising, technology and social media
Http://LeonardSipes.Com I just did an article (link below) titled “Want contributions? Reach out to the socially connected tech community.” In it I used data from Pew Internet suggesting that those technically and socially inclined are willing and able to respond…
Half of Americans are watching internet video. It needs to be part of your on-line strategy.
Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video…
Interviewing People-Is it Easier to do Radio or Television?
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is…