Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Year: 2011

Links of the Day-Local TV News Expanding-Twitter and Business-Google Plus

Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA                    

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One Third of Americans Use Smartphones: Are You Ready?

Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where…

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Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly

Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….

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Social Media Sites Differ-No One Stays Long-Mainstream Media Dominates

Http://LeonardSipes.Com The report from Pew (below) has some age but still remains very relevant. It answers the following user questions: Are Internet platforms (Twitter, Facebook, others) attracting different audiences? The answer is a resounding yes. Whatever format you use, some…

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They’re not going to say anything good about us—How to handle bad news

  Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure by Drew Kerr,” the article addresses New York Magazine’s investigation of Stewart’s company: “You…

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Can reporters make great PR people?

Today’s question–can you master skills you don’t have the day you start a job? Poynter (source below) asks whether or not former reporters successfully make the switch to the public relations industry. Most respondents to their survey agreed they do….

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“Facebook for Business” Applies to all Organizations

  Http://LeonardSipes.Com Facebook for business applies to government, associations and nonprofits—the lessons are the same. The bottom-line is use of a page rather than a profile for entities. The guide shows you how to get the most from your page….

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Video Explosion on the Internet–71% of Online Adults Use Video

  Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations…

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Exposed to a variety of opinions on the Internet? Probably Not.

The Internet was supposed to be the ultimate platform for democracy; a way to be exposed to a wide variety of opinions. Years ago researchers declared that those with liberal arts college educations made the best leaders. People who sought…

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47 of the 50 Governors are using Facebook and Twitter

  This space addresses government, association and nonprofit use of social media and advanced public relations techniques. In past articles I addressed the great reluctance of these groups to engage in social media. What if I told you that 47…

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