Your Fear of Social Media-Don’t Stick Your Neck Out
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage….
Your Fear of Social Media—Your Older Target Audience is Within Reach
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If…
Your Fear of Social Media—I Don’t Have the Staff or Money
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences…
Your Fear of Social Media—I Don’t Know the Technology
Http://LeonardSipes.Com Second in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. You’re not a technocrat. Neither am I. Welcome to the club. Quite frankly, none of us are. We…
Your Fear of Social Media—It’s Too Hard to Understand
Http://LeonardSipes.Com First in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. People exchange information and photos in all sorts of informal groups. You learn from friends and associates their preferences,…
Interviewing People-Is it Easier to do Radio or Television?
What’s your preferred format, radio or television? If you are going to create electronic media for your website or organization, what’s easier? Which format delivers the biggest bang for your buck? My choice is…
The Astounding Drop in Confidence in the Media and What it Means for Bloggers
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…
One Hour a Day Blogging
Http://LeonardSipes.Com There’s a large number of subject matter experts who try blogging and give up; it’s hard to see the benefits for you or your organization. Too much pain and too little gain….
Are SEO Experts Frauds? Key Steps to Search Engine Optimization
Http://LeonardSipes.Com This is a topic in more than a couple web forums. People I assist want to know more about search engine optimization (SEO) than any other topic. It’s as if people feel that there’s something magic about the “tricks”…
The Internet Audience You Seek May Not be the Audience You Get
Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all…
