Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Month: September 2012

Who is Searching for You?

Http://LeonardSipes.Com Very few users of social media understand the ramifications of their posts yet more organizations than ever before are using search and social to gain an understanding as to who you “really” are.  This includes those who seek to do you…

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Asking for Comments and Links for New Websites

Http://LeonardSipes.Com A standard method of introducing yourself and your new website is to contact others within your field and ask for comments and the possible exchange of links (other sites placing your web address on theirs). This is best done…

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Human Interest Stories are Key to Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…

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Can Blogs Fool Mainstream Media? Ryan Holiday’s “Trust Me, I’m Lying”

Http://LeonardSipes.Com This  is the second article on Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of blame on both blogs and the mainstream media for lack of fact checking. See the first at https://www.leonardsipes.com/manipulating-blogs-and-the-internet/ . The…

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