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Hurricane Sandy-The First Major Social Media Emergency?

Http://LeonardSipes.Com Question: Will Hurricane Sandy be the first major social media emergency? Will widespread power outages and flooding force people to turn to social media for up-to-date information through portable devices? If so, how accurate will that information be? (Reuters) – Louis…

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Are Social Media Mistakes Related to Age?

Http://LeonardSipes.Com I just read “10 Examples Of Why Companies Should Just Avoid Twitter Altogether” from The Comsumerist. The article addressed people posting inappropriate tweets involving trending topics.  Additional examples of employees lacking context when posting were provided. Example: “While the rest of…

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Internet Television–the New Social Media-Blogging Platform?

Http://LeonardSipes.Com There are thousands of channels on internet television that remind me of the early days of blogging; many choices waiting for an audience to show up. I have a Roku box  and stream internet television (less than $100.00-see http://www.roku.com/ ). The better channels…

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Twenty-Five Percent of Americans Own Tablets. What does it mean for your website?

Http://LeonardSipes.Com New research from Pew: A quarter of American adults now own tablet computers, a major increase from the first measurement of tablet ownership by the Pew Research Center’s Internet & American Life Project in the late summer of 2010….

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The Goals of Social Media

Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating  a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox.  I want to use it during the presentation so the…

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Does Social Media Hinder Effective Communication?

Http://LeonardSipes.Com At what point does social media become a distraction? You’re going to be confused with my use of the infographic below; it shows the booming use of social media within the collegiate world.  For that demographic  (younger people) social…

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Who is Searching for You?

Http://LeonardSipes.Com Very few users of social media understand the ramifications of their posts yet more organizations than ever before are using search and social to gain an understanding as to who you “really” are.  This includes those who seek to do you…

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Asking for Comments and Links for New Websites

Http://LeonardSipes.Com A standard method of introducing yourself and your new website is to contact others within your field and ask for comments and the possible exchange of links (other sites placing your web address on theirs). This is best done…

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Human Interest Stories are Key to Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…

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Can Blogs Fool Mainstream Media? Ryan Holiday’s “Trust Me, I’m Lying”

Http://LeonardSipes.Com This  is the second article on Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of blame on both blogs and the mainstream media for lack of fact checking. See the first at https://www.leonardsipes.com/manipulating-blogs-and-the-internet/ . The…

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