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The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day

Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when…

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Trump-Fake News-Public Relations-The Media And Trust Are All Intertwined

Subtitles There’s a new paradigm in Presidential media relations. Why? How honest are we in government, business and the media? Bannon feels that the media will take any side but Trump’s, thus there is little to nothing to gain by…

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The Art of the Interview-Advocates-Politics-Simplicity-Honesty

Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your…

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How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)

Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey….

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The Art of the Interview-Do We Create Negative News?

Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and…

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The Art of the Interview-Talking to Reporters

Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than…

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Does The Media Like Your Organization?

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…

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Surviving Donald Trump-What It Means for Media and Public Relations

  Subtitles We all need to rededicate ourselves to understanding and embracing the views of others. We need to be the adults in the room. We in the profession must stay above the fray Author Leonard A. Sipes, Jr. Thirty-five…

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Getting Better Media Coverage-Talking Points For “Success With The Media”

  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author…

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Deniability and Trust Are the Primary Powers of Spokespeople

  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media…

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