Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Internet and Public Policy

Expert Witness for Media Relations and Social Media

Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national…

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Social Media and Emergencies-A Solution for Out of Control Rumors

Http://LeonardSipes.Com and Http://MyLifeAudio.Com I wrote “Hurricane Sandy-The First Major Social Media Emergency?” as the storm was making its way up the east coast and “Bad, Mistaken or Malicious Information Via Social Media During Hurricane Sandy” documenting examples of social media misinformation (i.e., sharks swimming…

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Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…

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Your Customer Service Sucks-Solve It With Social Media

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Why do most customer service operations suck? I could be a bit more polite but it’s the truth and quite frankly, “suck” doesn’t begin to describe the inadequacy and frequency of terrible customer service. Examples: I call Sears and…

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Brand and Public Relations. Are You a Google?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com It’s always amazed me that many organizations and people get a pass from the public and media when things go wrong while others in the same circumstances get intense and negative media scrutiny. This thought came to mind when…

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President Obama on Social Media and the Boston Bombings-Lessons for the Rest of Us?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com There has been a healthy debate on this site and LinkedIn on the use of social media during emergencies. The discussion centers on two points: Social media has the potential of doing great damage during an emergency through the…

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How Important is Social Media to Effective Communication?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator….

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Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights

Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…

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Are Social Media Mistakes Related to Age?

Http://LeonardSipes.Com I just read “10 Examples Of Why Companies Should Just Avoid Twitter Altogether” from The Comsumerist. The article addressed people posting inappropriate tweets involving trending topics.  Additional examples of employees lacking context when posting were provided. Example: “While the rest of…

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Does Social Media Hinder Effective Communication?

Http://LeonardSipes.Com At what point does social media become a distraction? You’re going to be confused with my use of the infographic below; it shows the booming use of social media within the collegiate world.  For that demographic  (younger people) social…

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