The Internet Audience You Seek May Not be the Audience You Get
Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all…
Use Twitter to Reach Black and Hispanic Populations
Http://LeonardSipes.com Pew creates wonderful research on Internet use and there’s little to say here beyond what mainstream media has offered. Thirteen percent of online adults use Twitter representing an increase from a previously reported…
Driving visitors to websites–new report from Pew
Driving visitors to websites–new report from Pew. Http://LeonardSipes.Com The Pew Research Center’s Project for Excellence in Journalism as to how people get to news and informational websites makes for fascinating reading and provides valuable insight as to web traffic in…
Marketing Associations and Nonprofits–Looking into their Eyes
This article is from my other website (still in development) where I tell stories of people’s lives. See . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I…
Stumbling Through Social Media Planning for Government and Nonprofits
Http://LeonardSipes.Com I presented at a conference last year and I stated that social media planning for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances. I suggested…
Is Social Media Dead?
LeonardSipes.Com Two reports (sources below) came out almost on the same day; one stating that nine in ten marketers use social media and one suggesting that less than one percent of website visits come from social media. What? If social…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Distributing Video on the Internet via TubeMogul
LeonardSipes.Com Most people only think of YouTube when they’re creating and distributing videos on the Internet. YouTube is vital, but why stop there? Why not distribute to YouTube and lots of additional sites at the same time through TubeMogul? TubeMogul…
Government and Social Media–Creating Meaningful Experiences
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and…
Len’s Rules for Successful Government Media Relations
https://www.leonardsipes.com Rules for Successful Government Media Relations State University Media Relations Course Outline Gentlereaders: What follows is an outline for a course on media relations I taught at a state university . Best, Leonard Sipes Please Understand This is the…
