Building Relationships is the Heart of Marketing
Subtitle Marketing:“It’s your job to make the story come alive.” “Success With the Media” I wrote, “Success With the Media, Everything You Need to Survive Reporters and Your Organization” (available at Barnes and Noble and Amazon at https://amzn.com/151948965X) because I believe…
Should You Participate in Talk Radio?
Subtitles Do you want to influence the story? Then you need to talk to reporters. It can be in the organization’s best interest to participate in talk radio. In these cases, I try not to contribute by telephone. Instead, I…
Does The Media Like Your Organization?
Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…
Federal Communicators, the Media and Donald Trump
Subtitles Have federal communicators and the media lost the confidence of the American people? We need to respect and serve the people we are communicating with. If we don’t, the backlash is considerable. Author Leonard A. Sipes, Jr. Thirty-five years…
How Much Does The Federal Government Spend on Advertising-Public Affairs?
Subtitles: The federal government spends $1 billion annually on public affairs work, and allocates $500 million for salaries. Is federal spending on public affairs too much? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national…
Can Spokespeople and Reporters Save Quality Journalism?
Subtitles Are we creating misleading news reports? Are organizations unwittingly killing influence and trust with the media? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights reserved….
Your Organization Hates Reporters # 3-Why I wrote “Success With the Media”
Your Organization Hates Reporters # 3-Why I wrote “Success With the Media” (Blame it on Anything But Us-Third of a series of articles on organizations and the media) Please share, but all rights reserved Article After thirty-five years of talking…
Content Creation Sucks-Podcasting Is the Answer
My original title: “Teamwork, Podcasting and Content Creation for Customer Service.” I’m not sure if this sounds like something from, “The Bureaucrats Guide to Jargonistic Government,” but creating content within the bowels of any bureaucracy is a topic of real…
Success With The Media-New Book Takes a New Look at Media Relations
Article first appeared in the Republican Newspaper in June of 2016. The title of the book is, “Success With The Media.” But it’s the book’s subtitle that interests most people, “Everything You Need To Survive Reporters And Your Organization.” It’s…
Podcasting Growth and Best Practices
By Leonard A. Sipes. Jr. This article originally appeared in Digital Gov, a publication of the General Services Administration of the US federal government. Podcasting is growing significantly. Per Pew, the percentage of Americans who have listened to a podcast…
