Leonard Sipes.Com

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Want to Tell Your Business or Personal Story? Then Use Video.

From my other website at Http://MyLifeAudio.Com . Http://LeonardSipes.Com Ask yourself, if ten billion 14 year olds can upload video to YouTube, why can’t you? There are endless reports about the ever-increasing presence of video in our daily digital lives. Another from Nielsen…

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The Delayed Digital Revolution-Most Read Print Books

Http://LeonardSipes.Com and The digital revolution  delayed “or” the more things change the more they stay the same. I enjoy reminding communicators that while we must completely embrace the digital revolution, the principles of communication continue to center on traditional content creation, e-mail with social coming in third…

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The Goals of Social Media

Http://LeonardSipes.Com Infographic Below: Well, this is cheating a bit. I’m facilitating  a group discussion on social media for a large government agency in Washington, D.C. and this infographic (below) just came across my desk/inbox.  I want to use it during the presentation so the…

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Does Social Media Hinder Effective Communication?

Http://LeonardSipes.Com At what point does social media become a distraction? You’re going to be confused with my use of the infographic below; it shows the booming use of social media within the collegiate world.  For that demographic  (younger people) social…

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Asking for Comments and Links for New Websites

Http://LeonardSipes.Com A standard method of introducing yourself and your new website is to contact others within your field and ask for comments and the possible exchange of links (other sites placing your web address on theirs). This is best done…

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Human Interest Stories are Key to Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…

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Manipulating Blogs and the Internet

Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.”  Holiday heaps tons of slime on both blogs and the mainstream media. The…

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Statistics on Supporting Social Change

Http://LeonardSipes.Com I recently offered an article titled  Social Media and Nonprofits Drive Social Change “If” Effective at https://www.leonardsipes.com/social-media-and-nonprofits-drive-social-change-if-effective/ . The 2012 Social Change Impact Report about the current state of social change around the world was commissioned by Walden University and conducted…

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Multi-channel marketing and social media

Http://LeonardSipes.Com When I worked on the McGruff-Take a Bite Out of Crime national media campaign as a criminological technical adviser, Saatchi & Saatchi (the pro-bono advertising company-world’s largest) brought me into the world of advertising and marketing. The deal was that they would teach me how to…

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Social Media and Nonprofits Drive Social Change “If” Effective

  Http://LeonardSipes.Com (a site for government, associations and nonprofits) Daily summaries of social media and news media related articles are offered through my Facebook page at http://www.facebook.com/LeonardSipes or via the Facebook button on this site. Thanks!!! Article: Nonprofits have a wonderful opportunity to involve people…

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