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Public Relations

Relevancy and Government Service

Http://LeonardSipes.Com It’s rare when an article moves you to a thorough understanding of any issue but Adam Hartung’s “Why the Postal Service is Going Out of Business” in Forbes is one of them. The  lessons also apply to all aspects…

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How do people get information about their community?

Http://LeonardSipes.Com I listen to a lot of tech-related podcasts on my daily commute via train every day. If one listens to the pundits the social world is the near future and traditional methods of communication will be permanently left behind….

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Is it too easy to be negative on Twitter?

Http://LeonardSipes.Com I start getting concerned when I watch national news and the reporter cites Twitter messages as evidence of public sentiment. It’s equally interesting when professional friends express dismay when Twitter starts slamming their agencies. The report below from the…

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How not to screw up a speech or interview

Http://LeonardSipes.Com We have a reader’s question; how to make a public appearance without making embarrassing mistakes. We all have something in common with Republican presidential candidates Rick Perry and Herman Cain; we all make mistakes during speeches, public presentations and media interviews. Those of us…

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Steve Jobs-Marketing Genius?

Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world.  But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer…

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Comcast Cares? Government versus Corporate Customer Service

Http://LeonardSipes.Com I read a newspaper article this morning about long wait times at government offices. As someone who spent over 30 years representing government and as someone who writes articles about government, association and nonprofit social media and PR, customer…

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Social Media Vital to Social Change: Government Predicted to have Smaller Role

  Http://LeonardSipes.Com When you create a site addressing the social media needs of government, associations and nonprofits, social change (and the mechanisms to accomplish change) matters. The people who follow my material are all interested in some aspect of social…

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Today’s Links: Social Media and Emergencies/Hurricanes, Facebook Pageviews, Hyper-local News

Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and…

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Today’s Links—Earthquake and Social Media-Facebook Privacy-Website Comments

#Earthquake Aftershocks Spread on Social Media CNNMoney Facebook Moves Privacy Settings To Individual Posts, Photos And Profiles; Adds Place Tags All Facebook Huge Generation Gap Evident in Attitudes About Website Comments Poynter Public Relations Society of America

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Telling a Story is Key to Successful Promotions

Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…

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