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Public Relations

Links of the Day: Fairness Doctrine Ends-StumbleUpon Sends Traffic-Web Surfing Helps

Outdated US Media Rules to Be Taken Off the Books Reuters Web Surfing Helps at Work, Study Says The Wall Street Journal StumbleUpon Delivers Half of U.S. Social Media Traffic ReadWriteWeb Public Relations Society of America

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One Third of Americans Use Smartphones: Are You Ready?

Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where…

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They’re not going to say anything good about us—How to handle bad news

  Http://leonardSipes.Com Another interesting article from Media Post documents (laments?) the trials and tribulations of Martha Stewart. In an article titled, “Martha Stewart, Public Relations Failure by Drew Kerr,” the article addresses New York Magazine’s investigation of Stewart’s company: “You…

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Can reporters make great PR people?

Today’s question–can you master skills you don’t have the day you start a job? Poynter (source below) asks whether or not former reporters successfully make the switch to the public relations industry. Most respondents to their survey agreed they do….

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The Astounding Drop in Confidence in the Media and What it Means for Bloggers

          Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…

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The Internet Audience You Seek May Not be the Audience You Get

            Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all…

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Public Relations

Is Facebook a CIA Plot?

Http://LeonardSipes.Com As someone schooled by government lawyers and constitutional historians, the right to citizen privacy has been a hot topic of my professional life. Time and time again, we were told the applicable laws and our obligation to enforce them….

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Public Relations

Using employee names on websites

Http://LeonardSipes.Com Regular readers know I belong to an e-mail exchange with government webmasters and public affairs people throughout the country. The question asked was whether or not to use employee names on websites for the products they create? The writer…

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Marketing Nonprofits/Associations Public Relations Social Media

Stumbling Through Social Media Planning for Government and Nonprofits

Http://LeonardSipes.Com I  presented at a conference last year and I stated that social media planning  for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances.  I suggested…

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Public Relations

Photos and Clipart for your Website: Pay or get it Free?

LeonardSipes.Com Paying for photography for your website is much simpler and cost-effective than searching endless sources for free stuff. Having said that, please see resources for free material below. There are a couple of tasks that took an unbelievable amount…

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