Google Rankings, Fred and Crime in America
The new “Fred” Google ranking update has cut the traffic for my “Crime in America” website in half (http://crimeinamerica.net). I have thirty-five years of speaking for national and state criminal justice agencies. I’m a former Senior Specialist for Crime Prevention…
Does social media drive traffic to websites?
From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are…
Could Albert Einstein create a successful blog? An open letter to Matt Cutts
Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch if they are not connected to an organization or…
95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?
Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook page Research: From Search…
Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program. It was his firm conviction that you need to have a specific audience and goals in mind to…
Asking for Comments and Links for New Websites
Http://LeonardSipes.Com A standard method of introducing yourself and your new website is to contact others within your field and ask for comments and the possible exchange of links (other sites placing your web address on theirs). This is best done…
Measuring Success of Your Social Media and Website Efforts
Http://leonardSipes.Com “Marketing Charts” is one of my favorite places for quick explanations of social media and website development issues. For the people I work with, a common question is measuring success. The “Marketing Charts” article below addresses the issue through…
Frequent Blog Posts and Social Networks Means Success Per Study
Http://LeonardSipes.Com From MarketingCharts.Com: “American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per…
Using Video or Audio to Explain and Sell Your Website
Http://LeonardSipes.Com This site specializes in public relations and social media for government, associations and nonprofits but the bulk of innovation in the use of video or audio to explain and sell websites comes from the commercial sector. The question is…
Grammar Girl—The Secret Sauce of Successful Websites
Http://LeonardSipes.Com I just finished reading “How ‘Grammar Girl turned a single hobby podcast into a growing media network” from the Neiman Journalism Lab. Grammer Girl is a fresh, friendly little podcast (radio or television show for the internet) that’s wildly…