Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

Social Media

Marketing Social Media

Driving visitors to websites–new report from Pew

Driving visitors to websites–new report from Pew. Http://LeonardSipes.Com The Pew Research Center’s Project for Excellence in Journalism as to how people get to news and informational websites makes for fascinating reading and provides valuable insight as to web traffic in…

Share
Marketing Nonprofits/Associations SEO Social Media

Marketing Associations and Nonprofits–Looking into their Eyes

This article is from my other website (still in development)  where I tell stories of people’s lives. See . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I…

Share
Marketing Nonprofits/Associations Public Relations Social Media

Stumbling Through Social Media Planning for Government and Nonprofits

Http://LeonardSipes.Com I  presented at a conference last year and I stated that social media planning  for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances.  I suggested…

Share
Marketing SEO Social Media

Is Social Media Dead?

LeonardSipes.Com Two reports (sources below) came out almost on the same day; one stating that nine in ten marketers use social media and one suggesting that less than one percent of website visits come from social media. What? If social…

Share
Internet and Public Policy Social Media

Is the Internet Killing the News Media?

LeonardSipes.Com Dear readers. As you are aware, I love the TWIT network at http://twit.tv . Two veterans of the network re-branded an existing show to focus exclusively on the world of social or digital media. What was “Net at Night”…

Share
Emergency Media Relations Facebook Internet and Public Policy Social Media Twitter

Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011

LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…

Share
Nonprofits/Associations Social Media

Kudos to Google! Help for Nonprofits and Associations

LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…

Share
Social Media Spam and Negative Comments

Spam and Comments on Social Media Sites. Why You Hate Them.

LeonardSipes.Com When I work with people new to social media, they envision thoughtful and probing comments as to the products and services they offer. They create a video or audio product or post a new article on their blog. They…

Share
Social Media

Having fun with government social media and YouTube

LeonardSipes.Com Now there’s a contradiction for you-having fun with government social media. In my 30 years of government public relations, fun doesn’t enter the conversation all that often. Granted, my work is for the criminal justice system, but I’ve partnered with public affairs…

Share
Public Relations Social Media

Governments that share information are better liked by citizens

LeonardSipes.Com Social media and the amount and quality of information offered to citizens can play a major role in how government agencies are perceived. The Monitor Institute and the Pew Internet Project’s report below dramatically illustrate the differences. For example,…

Share