Who Supports Causes? Older People and Baby Boomers Lead
Http://LeonardSipes.Com “Marketing Charts” is a great place to get quick and useful statistics in chart fashion to understand social media and involvement in a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes. The…
Student Use of Digital Media for News Exploding
Http://LeonardSipes.Com A lot of what we do in government, associations and nonprofits is to concentrate our social media efforts on older audiences. For those interested in older Americans the news is good; they have the highest percentage growth of social…
Short blog posts rule the Internet.
Http://LeonardSipes.Com We know from research that shorter is better. My government social media presence, however, throws this concept out the window with 30 minute television and radio shows and blog entries that are actually full-blown articles printed in national publications….
Age Differences Rule the Internet. Half of all Americans use Social Media
Http://LeonardSipes.Com A new report from Pew (see below) documents the dramatic rise in the use of social media and that most are satisfied by the experience. But as to who uses social media sites the most, age rules. When it…
Today’s Links: Social Media and Emergencies/Hurricanes, Facebook Pageviews, Hyper-local News
Survey: More Americans Using Social Media and Technology in Emergencies American Red Cross Related: Social Media Resources for Bad Weather, 10,000 Words Times What Apple Can Teach You About PR — Op-Ed by Rosanna M. Fiske, APR, PRSA Chair and…
Today’s Links: Website Creation, StumbleUpon and Referrals, Guide to Google Plus, Twitter’s New Social Network
The Web Ain’t Dead Yet (And It’s Getting Easier to Create) Wired Does StumbleUpon Really Drive More Traffic Than Facebook? Mixed Media Why the Navy Likes Google+ Fast Company First Details About Lift, the Next Social Network From the Founders…
Links of the Day: Fairness Doctrine Ends-StumbleUpon Sends Traffic-Web Surfing Helps
Outdated US Media Rules to Be Taken Off the Books Reuters Web Surfing Helps at Work, Study Says The Wall Street Journal StumbleUpon Delivers Half of U.S. Social Media Traffic ReadWriteWeb Public Relations Society of America
Links of the Day-Local TV News Expanding-Twitter and Business-Google Plus
Local TV Newscasts Expanding–The New York Times Data is Making the Business Case for Twitter–Fortune The Google+ Factor: Battling for Social Network Supremacy–PRSA
Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly
Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….
Social Media Sites Differ-No One Stays Long-Mainstream Media Dominates
Http://LeonardSipes.Com The report from Pew (below) has some age but still remains very relevant. It answers the following user questions: Are Internet platforms (Twitter, Facebook, others) attracting different audiences? The answer is a resounding yes. Whatever format you use, some…