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The Art of the Interview

Moving at Media Speed-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. One of the major problems for spokespeople is that they move at the speed of media when everyone else in the organization is moving at…

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Wiggle Room-Playing Hardball With Reporters-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your job is to provide “wiggle room,” and as much flexibility as possible for your executives. Despite everything that I have said about minimizing confrontations…

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Do Media Interviews Make You Nervous? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Understand that you’re going to be nervous during media interviews. Extensive practice (and the confidence that comes with it) is your best defense. Holding my…

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Reporters Often Know More Than You Think-The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to…

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Media Relations Public Relations The Art of the Interview

Can You Write the Reporter’s Story? The Art of the Interview

Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success…

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The Art of the Interview-Your Boss Talks to Reporters Without Telling You

Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your…

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The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day

Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when…

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The Art of the Interview-Advocates-Politics-Simplicity-Honesty

Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your…

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How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)

Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey….

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The Art of the Interview-Do We Create Negative News?

Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and…

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