Leonard Sipes.Com

Public Relations-Media Relations-Emergency Management

advertising

Deniability and Trust Are the Primary Powers of Spokespeople

  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media…

Share

Stopping Negative News-Does the Media Like You?

Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard…

Share

Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…

Share

Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising…

Share

The Delayed Digital Revolution-Most Read Print Books

Http://LeonardSipes.Com and The digital revolution  delayed “or” the more things change the more they stay the same. I enjoy reminding communicators that while we must completely embrace the digital revolution, the principles of communication continue to center on traditional content creation, e-mail with social coming in third…

Share

TV Seen as Most Influential-Is the Internet Really That Powerful?

  Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I…

Share