95% Of Websites Get Fewer Than 30 Visitors a Day. Are Your Web Efforts Doomed?
Summation: Most websites get a small number of daily views If you are not at the top of a Google search, you’re not going to get views Most followers don’t see new items on your Facebook page Research: From Search…
Manipulating Blogs and the Internet
Http://LeonardSipes.Com Are blogs the journalistic scumbags of the internet? I just finished reading (for the second time) Ryan Holiday’s “Trust Me, I’m Lying—Confessions of a Media Manipulator.” Holiday heaps tons of slime on both blogs and the mainstream media. The…
Teens, Video and Social Media–The Future of the Internet
Http://LeonardSipes.Com As someone writing about public relations and social media, I try to bring fresh perspectives to my subjects. But recent articles and research from Pew Internet and an array of other sources on teens and the internet cover the…
TV Seen as Most Influential-Is the Internet Really That Powerful?
Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guests addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I…
Using Social Media to Predict Future Behavior
Http://LeonardSipes.Com It’s rather obvious that web and social sites are a journey into the soul of a person or organization. Website appearance and the quality of content makes a statement which scares the dickens out of all of us who…
One Third of Americans Use Smartphones: Are You Ready?
Http://LeonardSipes.Com One third of Americans have a smartphone and half of all adult cell owners (51%) had used their phone at least once to get information they needed right away per new research from Pew. There are Asian countries where…
Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly
Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….
Video Explosion on the Internet–71% of Online Adults Use Video
Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations…
The Internet Audience You Seek May Not be the Audience You Get
Http://LeonardSipes.Com With the government, association and nonprofit websites I’ve assisted, the lesson seems to be that we seek one audience and often get another. There is something wonderfully democratic about the Internet. Virtually all…
The Internet and Campaign 2010
Pew Internet & American Life Project Overview 54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while…
