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Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…

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Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising…

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Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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The “Smoke Blowers” and Others Who Influence Media Decisions

Subtitles: Do the wrong people influence media decisions? Is it possible to manage media responsibilities for complex organizations? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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Is Your Organization Destroying Good Media Relations?

  Subtitles Your organization did nothing wrong, yet media coverage is negative? Is your organization difficult to represent? Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but all rights…

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News Coverage Stinks-Why I Wrote “Success With the Media”

News Coverage Stinks-Why I Wrote “Success With the Media” There was a time not so long ago when extremely knowledgeable beat reporters would call spokespeople and coproduced newspaper articles and electronic reports that served the public well. Through a combination…

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Emotional Content Wins-Or Does It?

Http://LeonardSipes.Com and Http://MyLifeAudio.Com “If You’re Not Feeling it, Don’t Write it” versus “Emotion gets views and dictators win elections. It doesn’t make either right.” Caroline O’Donovan of The Neiman Journalism Lab offers what could possibly be one of the most insightful articles…

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