Marketing Associations and Nonprofits-An Internet Based Strategy
From my other website at Http://mylifeaudio.com . I wrote an article addressing marketing for businesses. In essence, I suggested that businesses need to establish a personal relationship with the customer. I stated that people buy from people, not businesses. It’s the same…
What is Social Media?
Http://LeonardSipes.Com and It’s a question I get often. Few organizations get social media. They’re confused by what is, what it means and how it’s implemented. Before you brand these people as rubes, remember that it wasn’t that long ago that Google lamented…
Telling Your Story Through Audio or Video Builds Trust
From my other site at Http://MyLifeAudio.Com Do people trust you? Do people trust your business or organization? People buy from people, not businesses. While I have a hard time understanding this concept for all purchases, I know firsthand that many of…
How Important is Social Media to Effective Communication?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com A colleague from the past called me to announce her return from Europe and the fact that she was looking for work. She’s a former television news anchor with years of top-notch writing experience. She’s a very good communicator….
Is There Anything New About Social Media? More Rehashed Garbage?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes “The same rehashed garbage!” Comment from Frank Angelone on ProBlogger discussing blog content marketing strategies. Is there anything new to be said about social media? I read a post by an editor for a well-known social media publication…
The Impact of Social Media Per Research
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes We know who is using social media: “The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012, according to results from a study by the Pew Research Center’s Internet…
Can Social Media Fix Mistrust of Government? Majority Feels Government Threatens Rights
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Headline: “For the first time, a majority of the public says that the federal government threatens their personal rights and freedoms.” I work for government: I work for government and have done so (except for time…
We Don’t Understand Social Media
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Social Media Not Yet A Significant E-Commerce Traffic Driver (in Marketing Charts) states that “Only 2% of traffic to retailers during the holiday season came from social networks, per figures released by Adobe Systems. Analyzing billions of…
Audiences and Goals When Creating Social Media. How Specific Do They Need To Be?
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes I spoke to the head of a government agency a month ago about creating a social media program. It was his firm conviction that you need to have a specific audience and goals in mind to…
How to Host and Create Audio and Video Interviews
Http://LeonardSipes.Com and Http://MyLifeAudio.Com Facebook Page at http://www.facebook.com/LeonardSipes Background: I speak to a variety of agencies and national organizations on social media or public relations and I usually create articles or PowerPoint’s to address their unique needs. The focus of my last agency presentationwas…
