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Media Relations

Does The Media Like Your Organization?

Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…

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Surviving Donald Trump-What It Means for Media and Public Relations

  Subtitles We all need to rededicate ourselves to understanding and embracing the views of others. We need to be the adults in the room. We in the profession must stay above the fray Author Leonard A. Sipes, Jr. Thirty-five…

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Getting Better Media Coverage-Talking Points For “Success With The Media”

  Subtitles: Do policy makers and the public have a good understanding of issues through current news coverage? Bureaucracies and the media view each other with suspicion and dread. The lack of mutual cooperation and respect creates inadequate news. Author…

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Deniability and Trust Are the Primary Powers of Spokespeople

  Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media…

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Stopping Negative News-Does the Media Like You?

Subtitles: Deniability may be the single most important function of press representatives. I have discovered a simple truth in life: It is clearly in your best interest if reporters respect and like you, and the people you represent. Author Leonard…

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Going to War With the Media-Executive Mistrust of Reporters

Subtitles: Some executives want to emulate President-elect Trump. They want to go to war with the media. My message to executives? Don’t be stupid. Listen to your public affairs people. Like the crew of the Titanic looking for lifeboats, you…

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Advocacy Organizations And The Media-What Can You Do?

Subtitles: Advocates often mislead or flat-out lie to the media. Don’t  overreact to baseless accusations. Extensive preparation and viewing issues from your opponent’s point of view will provide clarity and defenses. Author Leonard A. Sipes, Jr. Thirty-five years of supervising…

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Successful Media Relations: The Need For One Spokesperson-Taking A Hit

Successful Media Relations: The Need For One Spokesperson Subtitles: Blaming media difficulties on the budget. It’s not our fault. The need for one spokesperson. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media relations, over fifty national and…

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Donald Trump, Your Organization and the Media

Editor’s Note It’s obvious that Donald Trump took on the media and won. I leave the contents of this post intact to remind me that I was wrong. Nevertheless, I believe that organizations cannot emulate the president-elect, see https://www.leonardsipes.com/media-relations-in-the-age-of-trump/. Best, Len….

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Media Relations Strategies: Winning the War-Taking A Hit-Moving Quickly

Subtitles: A long-range view of media relations is best. Sometimes, you have to take a hit. Delay can be deadly. Author Leonard A. Sipes, Jr. Thirty-five years of award-winning media relations, over fifty national and regional awards. Please share, but…

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