Guides on Using Facebook
Awards-Crisis Management-Education On a recent post, I suggested that government agencies, associations and nonprofits should not use Facebook Profiles; it’s better to use Facebook Pages. Profiles are for everyday people communicating with friends, family…
Facebook Profiles do not work for Organizations
Http://leonardsipes.com There are two kinds of Facebook opportunities, profiles and pages (see http://www.facebook.com/influencers). Profiles are generally for individuals and pages are geared for organizations. There are organizations that create a presence using…
Marketing Associations and Nonprofits–Looking into their Eyes
This article is from my other website (still in development) where I tell stories of people’s lives. See . Note: MyLifeAudio.Com will always work within the budgets of associations and nonprofits. In some cases, we will provide services at cost. Http://LeonardSipes.Com I…
Stumbling Through Social Media Planning for Government and Nonprofits
Http://LeonardSipes.Com I presented at a conference last year and I stated that social media planning for governments and nonprofits had its limits. The term “plan” (in the way the advertising community uses it) may not apply to our circumstances. I suggested…
Television and video prompts customer interaction
Http://LeonardSipes.Com The poll below from Harris Interactive suggests that television shows drive social media engagement; people interact with each other online through Facebook and websites as a result of programs they’ve watched. Governments, associations and nonprofits have the hardest time…
Kudos to Google! Help for Nonprofits and Associations
LeonardSipes.Com One of the challenges of working with nonprofits and associations is getting them to see the value of social media. Some see a complex world of frequent blog posts, spam and comments they last encountered in middle school. Associations and nonprofits are…
Government and Social Media–Creating Meaningful Experiences
By Leonard Sipes We are witnessing a fundamental shift in how people communicate. There are few times in world history where that happens and we are witnessing major change right now. For centuries, we traded information about concepts, products and…