Search and E-Mail Dominant Internet Activities, Social Media Gaining Rapidly
Http://LeonardSipes.Com Thirty years ago I was schooled by the largest advertising company in the country. They were conducting a national pro-bono advertising campaign for the Department of Justice. I was a subject matter expert providing technical expertise to the campaign….
Social Media Sites Differ-No One Stays Long-Mainstream Media Dominates
Http://LeonardSipes.Com The report from Pew (below) has some age but still remains very relevant. It answers the following user questions: Are Internet platforms (Twitter, Facebook, others) attracting different audiences? The answer is a resounding yes. Whatever format you use, some…
Video Explosion on the Internet–71% of Online Adults Use Video
Http://LeonardSipes.Com This report substantiates what we already know; video use is exploding on the Internet. Pew does their usual outstanding job of documenting changes in Internet use. But what does it mean for those of us in government, associations…
The Astounding Drop in Confidence in the Media and What it Means for Bloggers
Http://LeonardSipes.Com Two events that opened the door to blogging and social media include the vast downsizing of the American media (loss of new staff) and the concurrent lack of public confidence in mainstream media. In…
Driving visitors to websites–new report from Pew
Driving visitors to websites–new report from Pew. Http://LeonardSipes.Com The Pew Research Center’s Project for Excellence in Journalism as to how people get to news and informational websites makes for fascinating reading and provides valuable insight as to web traffic in…
Is the Internet Killing the News Media?
LeonardSipes.Com Dear readers. As you are aware, I love the TWIT network at http://twit.tv . Two veterans of the network re-branded an existing show to focus exclusively on the world of social or digital media. What was “Net at Night”…
Accuracy and Social Media-Is Jeff Jarvis Right? The State of the News Media, 2011
LeonardSipes.Com The state of the news media and what it means for public affairs. I was listening to TWIG (This Week in Google) hosted by Leo Laporte and featuring Gina Trapani (a web designer) and Jeff Jarvis (a professor of…
Smart Phones and Government/Nonprofit Communications. New Report from Pew
LeonardSipes.Com Everyone who enters into the social media world goes through a series of steps that range from difficult to disconcerting. Creating a website accessible through mobile platforms is not one of them. While it’s important to have a strong…