Reporters Often Know More Than You Think-The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. The journalist as digital detective (don’t blow off knowledgeable reporters). I make it a rule never to try to figure out who is talking to…
Can You Write the Reporter’s Story? The Art of the Interview
Subtitles Do you want to influence the story? Then you need to talk to reporters. Can you “write” the reporter’s story? When to tell a story. Changing the direction of the interview. Yes, your boss talks to the media. Success…
The Art of the Interview-Your Boss Talks to Reporters Without Telling You
Subtitles Do you want to influence the story? Then you need to talk to reporters. Your boss talks to reporters without telling you. Don’t blow off knowledgeable reporters. You’re not aware of the important stuff. Your boss doesn’t know. Your…
The Art of the Interview-Your Comfort Zone-How or Why Questions-Buying Yourself A Day
Subtitles Do you want to influence the story? Then you need to talk to reporters. It’s crucial to find your comfort zone. Answering “how or why” questions. Do not be intimidated into meeting unreasonable deadlines. There will be times when…
The Art of the Interview-Advocates-Politics-Simplicity-Honesty
Subtitles Do you want to influence the story? Then you need to talk to reporters. You need to have basic themes in your arsenal of answers that honestly defend your position and resonate well with everyone. Here is where your…
How to Handle Unexpected and Negative Media Inquiries (“O My Gawd” Interviews)
Subtitles Do you want to influence the story? Then you need to talk to reporters. All of us get media requests where we are unprepared. There is only one solution; don’t panic. Develop four or five major points to convey….
The Art of the Interview-Do We Create Negative News?
Subtitles Do you want to influence the story? Then you need to talk to reporters. We often “choose” the media we obtain. If we choose to be unnecessarily combative and negative, we will get negative news in return. Management and…
The Art of the Interview-Talking to Reporters
Subtitles Do you want to influence the story? Then you need to talk to reporters. Conversations with the media are often in our best interest. How you respond may depend more on the information the reporter offers to you than…
Does The Media Like Your Organization?
Subtitles: Your job is to expose the media to your organization and its leadership, mission, and employees. We have no choice; we must come to come to terms with reporters. Convincing media representatives that your organization is ethical, humane, hardworking…
Deniability and Trust Are the Primary Powers of Spokespeople
Subtitles: Killing Negative News Through Trust Deniability may be the single most important function of press representatives. It is clearly in your best interest if reporters trust you. Author Leonard A. Sipes, Jr. Thirty-five years of supervising award-winning media…