Promoting West Virginia
First offered by The State Journal published by NCWV Media. NCWV is West Virginia’s leading news source for over 155 years, featuring in-depth coverage of news, sports and events. The article is a marketing and social media tribute to the…
Human Interest Stories are Key to Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media or public—what entices them to pay attention to your issues? There are basic elements in promoting a story to the media. It has to have news…
Telling a Story is Key to Successful Promotions
Http://LeonardSipes.Com I’m often asked about what works in promotions; what resonates with the media—what entices them to cover your event or activity? There are basic elements in promoting a story to the media. It has to have news value or…